Campaign Log - Lesson 1

In Creative and Media on monday, we worked on our segment of the Diploma called Campaign. Firstly we were introduced to our new teacher for the topic, Ms Burges. Our class gathered in a circle with our chairs and we got a long mega strip of sugar paper to write on and think about Campaign in closer detail. We first created a brainstorm of what ideas we think of when we hear the word 'campaign', and also to jot down what we already knew about the word or things that we associated with it. We came to the conclusion that campaigns were created for main reasons such as raising awareness about an issue/ problem or certain topic you want to change and then finding a way to solve that problem or cause that change to happen, an operation people pursue to accomplish a purpose , and a plan to achieve a certain goal.

After we had a rough idea about what the word campaign meant for us, we decided to list the campaigns that we knew, international and local. The list included PETA, NSPCC, Cancer Research, Love Music Hate Racism, FRANK, Change4Life, Human Rights, Stop Look Listen Think etc. On the sheet we also went on to think about some of the issues or topics we could use for our own campaigns which we'll have to carry out later this school year for example Mental Healthcare in Tower Hamlets, Women's Portrayal and Importance in the Media, Knife Crime, and Postcode Wars, among many others.

The last thing we discussed was venues and locations we could carry out our campaigns. There were countless places listed. Among the venues that were suggested were Tower Bridge, London Bridge Arches, London Dungeons, Thorpe Park Car Park, and Buckingham Palace Courtyard/Garden etc. In this first lesson we were briefly introduced to the Campaign Project and given an insight to all the hard work and organisation, as well as deep thought that we'll have to do this year in order for our campaigns to be a success, and carried out to achieve our goal.